Why BCG? 20 Reasons You Can Give

Why BCG?

The “Why BCG?” question will definitely be asked during your BCG interviews. BCG asks the “Why BCG?” question to assess your genuine interest in the firm.


Taking even ten minutes to prepare your answer to the “Why BCG?” question will significantly improve your answer and help give you an edge over other candidates’ answers.


To help you prepare for the “Why BCG?” question, we’ve compiled a list of 20 compelling reasons you can give.


By using these reasons and tailoring them to your own experiences and aspirations, you can showcase your enthusiasm for BCG and make a strong case for why BCG is the right place for you.


If you're looking for a comprehensive course to prepare for all consulting behavioral and fit interview questions, check out our consulting behavioral interview course.


Why Does BCG Ask the “Why BCG?” Question?


The "Why BCG?" question is asked by BCG interviewers to assess your genuine interest in working at BCG. 


BCG wants to hire candidates who have taken the time to research the firm and understand its values, culture, and business model. 


By asking “why BCG,” BCG aims to determine if you have a clear understanding of its work and if you are able to articulate your reasons for wanting to join the organization.


“Why BCG” serves as a crucial tool to assess the alignment between candidates' motivations, aspirations, and BCG’s values and culture. With this one question, BCG interviewers can assess:


  • Cultural Fit: The question provides insights into whether the candidate's personal values align with BCG's unique corporate culture. BCG places a significant emphasis on its close-knit and dynamic culture, and they seek candidates who resonate with these aspects.


  • Genuine Interest: BCG aims to identify candidates who are genuinely interested in the firm and its offerings, rather than those who are applying merely because of the reputation or financial incentives associated with consulting.


  • Motivational Alignment: Through this question, BCG assesses whether the candidate's motivations for pursuing a career in consulting are in sync with what the firm can offer. This includes evaluating whether the candidate understands the demands and challenges of the consulting role and is motivated by them.


  • Analytical and Structured Thinking: The "Why BCG" question allows the candidate to showcase their ability to think logically and structurally. BCG values consultants who can present well-organized and fact-based arguments, a skill that is fundamental to consulting work.


  • Communication Skills: The candidate's response to this question offers a glimpse into their communication skills, as they need to articulate their thoughts clearly and concisely to convey their motivations effectively.


  • Predictor of Longevity: BCG seeks candidates who are likely to thrive and succeed in the consulting industry for the long term. Understanding a candidate's motivations helps the firm predict whether the individual is genuinely committed to building a consulting career and contributing to the firm's success.


  • Cultural Contribution: The "Why BCG" question assists in identifying candidates who have the potential to enrich the firm's culture by bringing their unique perspectives, experiences, and values.

This interview question will asked alongside your BCG case interviews and BCG online case and chatbot interview.


20 Reasons You Can Give for “Why BCG?”


Below, we’ve compiled twenty different reasons you could give to answer the “Why BCG?” question.


1. Brand name clients with high impact


One compelling reason individuals choose to work at BCG is the unparalleled opportunity to collaborate with large, globally recognized clients. 


BCG's reputation and expertise in the consulting industry attract an impressive roster of prestigious clients from various sectors and industries. 


Working with these brand name clients provides consultants at BCG with the chance to tackle complex business challenges and make a tangible impact on some of the most influential companies in the world. 


This exposure not only enhances their professional growth but also allows them to build a diverse skill set that is valued across industries. 


The experience of engaging with such renowned clients offers a unique platform for learning, networking, and making a lasting mark on the business landscape.


2. Diversity of projects and work


Another compelling reason individuals are drawn to a career at BCG is the diverse range of projects and work they get to engage in. 


BCG's portfolio spans across numerous industries and sectors, offering consultants the chance to work on a variety of challenging and stimulating assignments. This diversity not only keeps the work engaging and intellectually stimulating but also enables BCG consultants to continuously learn and expand their skill set. 


From tackling strategic issues for leading technology companies to advising nonprofit organizations on growth strategies, consultants at BCG gain exposure to a breadth of experiences that are hard to find elsewhere. 


This breadth of project opportunities not only fuels personal and professional growth but also ensures that each day brings new challenges and learning opportunities, making a career at BCG both exciting and fulfilling.


3. Ambitious, intelligent people


One of the most attractive aspects of pursuing a career at BCG is the opportunity to work with some of the brightest minds in the industry. BCG prides itself on attracting top talent from diverse backgrounds, including seasoned professionals, recent graduates from prestigious universities, and industry experts. 


Having ambitious, intelligent people fosters a dynamic environment where ideas are constantly challenged, refined, and elevated.


4. Tailored solutions for every client


A standout aspect that draws individuals to BCG is the firm's dedication to crafting tailored solutions for every client, rather than relying on generic, one-size-fits-all frameworks. 


This approach resonates with those who value creativity, critical thinking, and the opportunity to solve unique challenges. 


BCG consultants are known for their ability to deeply understand each client's specific context, industry dynamics, and pain points, which allows them to devise customized strategies that drive transformative impact. 


This commitment to delivering bespoke solutions not only cultivates a stimulating and intellectually engaging work environment but also enables consultants to develop highly adaptable problem-solving skills that are applicable across diverse industries and scenarios. 


As a result, individuals seeking a consulting career characterized by dynamic problem-solving and innovative thinking are often drawn to BCG's approach of tailoring strategies to meet the distinctive needs of each client.


5. Professional development and mentorship


BCG's commitment to robust professional development is a key factor that entices individuals to choose a career at the firm. 


BCG recognizes that investing in the growth of its employees is not only beneficial for individuals but also crucial for the firm's overall success. 


Regularly scheduled professional development chats, mentorship programs, and peer-to-peer teaching are integral parts of BCG's culture. 


These initiatives provide employees with opportunities to sharpen their skills, receive constructive feedback, and set and achieve meaningful career goals. 


6. Customization of career track


One of the distinctive attractions of working at BCG is the freedom to forge a customized career track aligned with individual aspirations. 


BCG offers a diverse array of opportunities that extend beyond traditional consulting roles. From secondment, sabbaticals, and experience transfers to social impact projects and graduate school application support, employees can tailor their BCG journey to suit their unique ambitions. 


This flexibility empowers individuals to explore various avenues for personal and professional growth, whether it's gaining experience in different industries, pursuing further education, or engaging in social initiatives. 


7. Culture of innovation


BCG stands out in the world of management consulting for its commitment to innovation. At the heart of BCG's culture lies a relentless pursuit of fresh ideas, novel solutions, and groundbreaking strategies. This dedication to innovation is found in every aspect of the firm, from its client engagements to its internal operations.


BCG invests heavily in research and development, staying at the forefront of industry trends and emerging technologies. Through initiatives like the BCG Henderson Institute, the firm conducts cutting-edge research, generates thought-provoking insights, and develops innovative methodologies that shape the future of business.


This commitment to intellectual curiosity and thought leadership not only differentiates BCG from its competitors but also enables it to deliver unparalleled value to clients.


8. More operational work


BCG distinguishes itself by its willingness to delve into operational work when necessary. Unlike some of its competitors like McKinsey or Bain, BCG doesn't shy away from rolling up its sleeves and diving into the nitty-gritty details of implementation and execution alongside its strategic advisory services.


Recognizing that strategy without execution is merely a theoretical exercise, BCG understands the importance of translating strategic insights into tangible results on the ground. This pragmatic approach allows BCG to provide end-to-end support to its clients, from formulating high-level strategies to implementing operational improvements and driving organizational change.


9. Regional staffing model


BCG has a regional staffing model that strikes a balance between local presence and global opportunities, offering its employees the best of both worlds. This model is designed to harness the advantages of proximity to clients and colleagues while also providing avenues for diverse experiences beyond one's local area.


BCG's regional staffing model emphasizes mobility and flexibility. While consultants may be primarily based in a specific region, they have ample opportunities to work on projects outside of their local area. Their staffing model enables consultants to leverage their expertise and collaborate with colleagues from around the region, allowing them to broaden their skill sets, expand their networks, and gain exposure to diverse industries and cultures.


10. Develop a versatile toolkit


Working at BCG provides employees with a versatile toolkit that is useful beyond consulting and is highly valuable and sought after in many other companies and roles. BCG's emphasis on problem-solving, analytical rigor, and strategic thinking equips its employees with skills that are highly transferable across industries and functions.


After working a few years at BCG, you’ll be prepared for a number of different career paths including: entrepreneurship, strategy, business operations, project management, corporate development, and business development to name a few.


11. Support services


BCG's robust consulting support services serve as a significant draw for individuals seeking a fulfilling career in consulting. 


These comprehensive support resources empower consultants to focus on high-impact tasks by efficiently managing time-consuming processes. With specialized teams for tasks such as data analysis, presentation design, and industry research, consultants can delegate non-core responsibilities to experts in those fields. 


This streamlined approach not only enhances efficiency and productivity but also allows consultants to deliver their best work and provide top-notch solutions to clients. 


BCG's commitment to providing such support underscores its dedication to maintaining a collaborative and results-oriented work environment, where consultants can thrive by leveraging their strengths while benefiting from a wealth of specialized resources and expertise.


12. Generalist model


BCG's generalist model stands as a compelling reason for individuals to choose a career with the company. 


Unlike more specialized roles, BCG's consultants have the opportunity to engage in a diverse range of projects across various industries and sectors. This approach not only allows consultants to continuously expand their knowledge and skills but also equips them with a versatile toolkit that can be applied to a wide array of business challenges. 


The exposure to different industries and functions fosters a holistic perspective that enhances problem-solving capabilities and cultivates adaptability. 


This generalist model attracts individuals who thrive on intellectual curiosity and enjoy the prospect of tackling novel and complex business issues, contributing to their personal growth and professional development throughout their tenure at BCG.


13. Vast database of knowledge


One of the most valuable resources available to consultants at BCG is the firm's vast database of knowledge and insights accumulated from decades of client engagements and projects across industries, sectors, and geographies. 


For individuals looking for rapid learning and access to cutting-edge insights, BCG offers an unparalleled repository of best practices, case studies, frameworks, and expertise to draw upon.


BCG's knowledge-sharing culture encourages consultants to leverage the collective wisdom of the firm to drive innovation and excellence in their work. Whether it's tapping into internal networks, participating in knowledge-sharing sessions, or accessing online resources and tools, consultants at BCG have the support and resources they need to stay ahead of the curve and deliver exceptional results for clients.


14. Brand name


The BCG brand carries with it a legacy of excellence and a reputation for delivering exceptional results for clients across industries and sectors. With over a century of history, BCG has established itself as a trusted advisor and thought leader in the field of management consulting.


The prestige of the BCG brand opens doors and creates opportunities for employees to engage in high-impact projects, collaborate with top-tier clients, and make meaningful contributions to some of the most pressing issues facing businesses and societies today.


Additionally, the global recognition of the BCG brand offers employees a sense of pride and validation, knowing that they are part of an elite organization that is respected and admired worldwide. The BCG brand serves as a badge of honor, signaling to clients, colleagues, and competitors that individuals who have passed through its doors are among the best and brightest in their field.


15. Exit opportunities


One of the most compelling reasons for individuals to choose a career at BCG is the exceptional exit opportunities that it opens up. 


BCG's reputation and prestige in the consulting industry, coupled with the diverse experiences gained while working on a wide range of projects, create a powerful combination that positions consultants for success beyond their tenure at the firm. 


Whether transitioning to corporate management, finance and banking, non-profits and NGOs, startups, or the public sector, former BCG consultants often find themselves well-prepared to excel in various roles and industries.


16. Alumni network


BCG's alumni network is composed of thousands of former consultants who have gone on to occupy influential positions in corporations, governments, non-profits, academia, and entrepreneurship ventures around the world. 


Whether it's connecting with former colleagues at industry events, seeking advice on career transitions, or collaborating on business ventures, BCG alumni are known for their willingness to support and mentor one another throughout their careers.


The breadth and depth of BCG's alumni network offer employees a unique opportunity to access a wide range of perspectives, experiences, and expertise. Whether you're looking for insights on a particular industry, seeking guidance on a challenging project, or exploring new career opportunities, chances are there's a BCG alum who can provide valuable insights and support.


Additionally, BCG actively fosters connections within its alumni community through various initiatives, including alumni events, networking forums, and online platforms. These opportunities allow current and former BCG employees to stay connected, exchange ideas, and collaborate on projects long after they've left the firm.


17. Career support after leaving


Another compelling reason individuals choose to work at BCG is the strong alumni network and the ongoing support it provides even after leaving the firm. 


BCG's commitment to fostering enduring relationships among its former consultants is a testament to its close-knit community. 


Alumni often maintain connections, offer mentorship, and collaborate on various initiatives, creating a valuable resource for career advice, business partnerships, and networking opportunities. 


This alumni support extends across industries and regions, providing a sense of belonging and continuity long after one's time at BCG. 


This strong network not only enriches the professional journey of current consultants but also offers a sense of security knowing that a supportive community awaits them in their post-BCG endeavors.


18. Business school acceptance

Many individuals join BCG with aspirations of attending top-tier business schools, and the firm's track record of sending its alumni to prestigious MBA programs is well-established. 


The comprehensive skill set acquired at BCG, including problem-solving, strategic thinking, and leadership, aligns seamlessly with the prerequisites of business school admissions. 


Moreover, the firm's supportive culture, mentorship programs, and extensive resources for professional development provide candidates with a strong foundation for succeeding in the rigorous academic environment of business school. 


This seamless transition from BCG to business school serves as a testament to the firm's commitment to fostering long-term success for its employees in various fields.


19. Secondment opportunities


BCG's secondment program offers consultants an opportunity to step outside the firm and work at another company for a defined period, typically six months or more, before returning to BCG. 


This program allows consultants to gain firsthand experience in different industries, sectors, and organizational cultures, broadening their horizons, expanding their skill sets, and building valuable expertise that enriches their contributions to client projects and enhances their career trajectories.


Secondments at BCG serve as a catalyst for personal and professional growth, allowing consultants to stretch themselves, take on new challenges, and discover untapped potential. By stepping outside their comfort zones and embracing new experiences, consultants have the opportunity to learn and grow in ways that would not be possible within the firm.


Secondments at BCG are highly encouraged and supported, reflecting the firm's commitment to providing consultants with diverse and enriching experiences that foster growth and development.


20. Luxurious travel lifestyle


A significant factor that makes BCG an appealing choice for prospective consultants is the luxurious travel lifestyle offered during traveling cases or projects. 


BCG is renowned for its commitment to providing consultants with top-tier travel experiences, ensuring that every aspect of their journey is comfortable and enjoyable. 


Consultants working on travel-intensive projects have the opportunity to stay in high-end accommodations, dine at upscale restaurants, and experience the finest amenities in various destinations. 


This dedication to creating a luxurious travel experience not only reflects BCG's emphasis on employee well-being but also adds a touch of glamour to the demanding consulting lifestyle. 


By combining challenging and impactful projects with the pleasure of luxurious travel, BCG offers a unique and attractive proposition to individuals seeking both professional growth and indulgence.


Examples of “Why BCG?” Answers


Below are a few examples of answers that candidates have given to answer “Why BCG?”


“Why BCG?” Example #1


BCG is my top consulting firm choice for the following three reasons.


One, BCG's commitment to the professional development and growth of its employees is highly attractive to me. BCG offers unparalleled opportunities for learning and advancement, with access to world-class training, mentorship, and career development resources.


Two, I highly admire BCG’s culture of innovation. I am inspired by the firm's dedication to pushing the boundaries of conventional thinking and tackling complex problems with creativity and ingenuity.


Three, I have absolutely loved meeting everyone that I’ve met at the firm so far. BCG consultants are friendly, supportive, and highly intelligent. These are the people that I would not only enjoy working with, but have the opportunity to learn a lot from.


For these reasons, I feel that there is no other consulting firm I’d rather work at than BCG.


“Why BCG?” Example #2


There are three main reasons why I want to work at BCG.


One, BCG's track record of delivering transformative solutions and driving impact for its clients is incredibly compelling to me. I am passionate about making a difference and solving meaningful problems that have a real-world impact.


Two, I am eager to join BCG for its reputation for providing an exceptional learning environment. BCG's commitment to intellectual curiosity, thought leadership, and continuous learning aligns with my own values and aspirations. I am excited about the opportunity to work alongside some of the brightest minds in the industry, collaborate on challenging projects, and tackle complex problems that will stretch my capabilities.


Three, BCG's global network and diverse opportunities for growth and development are another key reason why I am attracted to the firm. With offices in major cities around the world and a wide range of practice areas and industries, BCG offers unparalleled opportunities for exposure, mobility, and international experience.


For these reasons, I would love to work at BCG.


“Why BCG?” Example #3


I want to work at BCG for the following three reasons.


One, BCG is known for providing its employees with a versatile toolkit that is incredibly valuable not only within the consulting industry but also across various sectors and roles. This aspect is particularly appealing to me as I seek to develop a broad skill set that will enable me to thrive in diverse professional environments.


Two, BCG's regional staffing model offers a unique blend of local presence and global opportunities. While consultants have the chance to develop deep relationships with clients and gain insights through their primary regional placements, they also have the flexibility to work on projects outside of their local area.


Three, I am drawn to BCG's willingness to engage in more operational work compared to some other consulting firms. I am eager to work on projects that involve not only developing strategic recommendations but also implementing operational improvements.


For these reasons, BCG is a perfect fit for my career aspirations.


Start Preparing for BCG Case Interviews


While you prepare for answer to the question “Why BCG,” you should also be preparing for BCG case interviews in parallel. Case interviews are the primary way BCG chooses which candidates to pass and receive an offer.


You will not land a job offer at BCG unless you can crush every single one of your case interviews.


Here are the resources we recommend to learn the most robust, effective case interview strategies in the least time-consuming way:


  • Comprehensive Case Interview Course (our #1 recommendation): The only resource you need. Whether you have no business background, rusty math skills, or are short on time, this step-by-step course will transform you into a top 1% caser that lands multiple consulting offers.


  • Hacking the Case Interview Book (available on Amazon): Perfect for beginners that are short on time. Transform yourself from a stressed-out case interview newbie to a confident intermediate in under a week. Some readers finish this book in a day and can already tackle tough cases.


  • The Ultimate Case Interview Workbook (available on Amazon): Perfect for intermediates struggling with frameworks, case math, or generating business insights. No need to find a case partner – these drills, practice problems, and full-length cases can all be done by yourself.



  • Behavioral & Fit Interview Course: Be prepared for 98% of behavioral and fit questions in just a few hours. We'll teach you exactly how to draft answers that will impress your interviewer